Why Peloton, Why Now?
Peloton in the age of outrage
3 min readDec 6, 2019
On Facebook, writer/author/podcaster Esther Kustanowitz shared her thoughts on the recent controversial Peloton ad.
In case you’re unaware of it, the video ad narrates the life of a wife who receives a Peloton bike as a gift from her husband. When my reply to Esther’s post hit 263 words, I knew it was time to give it its own space.
