Another suggestion: Notice how the brand approaches you. Did they misspell your name? Do you just seem to be part of an email blast? If that’s the case, Dang advises moving on — if they don’t care enough to reach out personally, they likely won’t value your time as you’d want them to.
Oh, the good old “spray and pray”. I’ve been blogging for years and back when I blogged about food, I got a lot of offers and invitations. At the time, there were much fewer bloggers, Instagram wasn’t around yet, and PR companies didn’t understand any of this. I was always discerning about what I promoted, but misspelling my name, calling me by the wrong name (an obvious cut and paste error) or referring to something in my blog that didn’t exist resulted in an immediate pass.