I’m a fan of Adriene. She’s great. She’s down-to-earth. She occasionally makes innuendo and breaks into song, just like her followers likely do — or at least, this follower. Adriene is everyone’s yoga friend (though I’m sure there are people who don’t like her, which is totally fine too).

And what she’s saying about titling “Yoga for Weight Loss” vs. “Yoga for Self-Love” is good old marketing — A/B testing and search engine optimization. On YouTube, titles and descriptions need to be keyword-rich. It works for her, and that’s awesome. Adriene and Chris are smart people.

Digital Marketing Manager | Freelance Writer | ADHD Coach for adults | Available for hire. http://andreawrites.ca.